MCLEAN, Va., July 13. 2022 (GLOBE NEWSWIRE) — Creativity unfolds in the Pack It! of the Paper and Packaging Board’s How Life Unfolds® campaign! The Packaging Recycling Design Challenge – a must-watch two-part video series! With 10 hours and a chance to win $5,000, two classmates and two college professors, all designers, were challenged to use natural, sustainable paper to create recyclable packaging that replaces plastic packaging. commonly used.
The video series, hosted by “Nailed It!” Netflix winner and art teacher Cassie Stephens, who is also known for her artful videos on TikTok with 1 million subscribers, will also include judges, April Hardwick, co-founder of the hair care brand and the body, sk*p, and Nicholas Rico (“Nico Rico”), National Packaging Buyer at Sunbasket, a healthy meal and kit delivery service company. Designs will be evaluated on recyclability, innovation and their protective features using the Industry Design Guide for Recyclability, which designers and brands use to create and manufacture fully recyclable packaging.
The first episode, “Beauty Subscription Box,” puts a friendship to the test with classmates Jess Roy (New York-based designer) and Monika Glowacka (graphic designer/packaging designer) drawing on their design experience to create innovative packaging for a beauty box subscription and its contents which includes dry shampoo, sugar body scrub, jade roller and bath bombs.
The second episode, “Delivery Meal Kit”, puts two great minds to the test. Fitgi Saint-Louis, a New York-based designer and assistant professor at the School of Visual Arts, and Garreth Blackwell, a professor at Virginia Commonwealth University School of the Arts in Richmond, are challenged to rethink and redesign a delivery kit of meal with ingredients to make a frittata that includes leeks, eggs, mushrooms, sweet potatoes and seasonings.
The challenge aims to raise awareness of sustainable packaging options and solutions, highlighting the renewable nature of paper. Paper-based packaging is unique in that it is made from a sustainable and renewable resource – trees – and when recycled, it can be transformed into new products up to seven times.
“Sustainability advocates and discerning consumers are hungry for innovative paper and paperboard packaging solutions,” said Mary Anne Hansan, chair of the Paper and Packaging Board. “By creating packaging made entirely from paper products, we are minimizing the waste that ends up in landfills and replacing less sustainable packaging on the market. Paper is natural and renewable, as well as an expressive medium that allows brands to wrap the products we love in eco-friendly packaging.
According to the US Department of Energy, less than 5% of plastics were recycled in 2019. Indeed, according to the British Beauty Council, only 9% of plastics produced by the global cosmetics industry are recycled annually – and for the food packaging industry, the recycling rate is only nominally better at 13.6%, according to the United States Environmental Protection Agency. Ultimately, research has shown that consumers want to be more sustainable when it comes to plastic and packaging waste. Thanks to their high recyclability, paper packaging will continue to fulfill this desire.
Episodes can be viewed by visiting www.howlifeunfolds.com or on YouTube by clicking on the following links – Episode 1: Beauty Subscription Box and Episode 2: Delivery Meal Kit.
About packaging paper and cardboard
The Paper and Packaging Council promotes the use of paper products and paper-based packaging by highlighting how their sustainable nature, industry practices and recycling contribute to a healthier planet. Forty-six US manufacturers and importers collectively fund the national marketing campaign, www.howlifeunfolds.com.
About sk*p (Just be kind to our planet)
sk*p is a clean hair and body care brand on a mission to break the beauty industry’s addiction to plastic with its new line of affordable, eco-friendly and easy-to-use products. Packaged in its own BeautyCarton™, sk*p is the first to offer cardboard containers made from 100% recyclable paper that can live in the shower. sk*p was inspired by the generation for which it was created, a generation that takes care of itself, but is concerned about the environment. Beyond its products, sk*p is committed to nurturing young changemakers through a variety of programs, including the industry’s first all-youth board that will feature young activists environment, and supporting climate change education around the world through their sk*p on-campus initiative. .
Sunbasket is a meal delivery company whose mission is to help people live healthier lives, starting with what they eat. Since 2014, Sunbasket has been delivering restaurant-quality, nutrient-dense meal kits, ready-to-heat meals and snacks directly to consumers’ doors. Sunbasket meals are prepared by award-winning chefs using fresh organic produce, sustainable seafood, meats without antibiotics or hormones, and clean ingredients. The company believes that food plays a crucial role in well-being and aims to make healthy living extremely easy, sustainable and delicious. The meal subscription service offers more than 30 new options every week that fit a variety of healthy lifestyles, including Chef’s Choice, Paleo, Lean & Clean, Gluten-Free, Vegetarian, Pescatarian, Mediterranean, Diabetes-Friendly, Vegan and Carb-Conscious.
Contact: Lauren Sasso-Hall (email@example.com)