Tetra Pak, a leading global provider of packaging and processing solutions, has partnered with Reliance-owned Milkbasket, India’s first and largest daily micro-delivery service to help consumers recycle their used beverage cartons via the Milkbasket app. As part of the initiative, Milkbasket users can submit a pickup request with their regular grocery delivery order through the app, and simply leave the used cartons in the Milkbasket bag outside their door. The delivery person, while dropping off the groceries, will then collect these used boxes and bring them back to a central hub. From there, the boxes will be transported to the nearest recycler with the support of Tetra Pak.
Launched recently, this initiative brings together Milkbasket’s strengths in distribution and logistics, with Tetra Pak’s understanding of the collection and recycling ecosystem, to accelerate the recycling of used cartons. Since its launch a few days ago, Milkbasket has already received around 200 pickup requests so far.
Support for the association Yatish Talvadia – CEO & Founder, Milkbasket says, “Milkbasket’s digital buying customers are sensitive to the need for sustainable practices. When they see such initiatives, they naturally respond enthusiastically to support the efforts of Milkbasket and Tetra Pak. We are very happy to be part of this recycling program and are happy to play our part in ensuring that these used cartons can continue to serve society in the form of new and useful products.
Ashutosh Manohar, Managing Director, Tetra Pak South Asia adds: “We are very pleased to further expand the used cardboard collection and recycling network through this unique partnership with Milkbasket. Recycling is a key enabler of environmental sustainability and as an industry we must continue to strengthen the ecosystem to make recycling sustainable. Consumers are the catalysts whose participation is key to the success of recycling, and we hope they will make the most of this opportunity.
The partnership between Milkbasket and Tetra Pak builds on the partnership between Reliance Retail and Tetra Pak since 2010, when they launched the Go Green with Tetra Pak campaign in Mumbai. Under the scheme, 54 Reliance Retail stores serve as drop-off points for used cartons, allowing consumers to easily recycle cartons. Over the years, the program has helped collect and recycle more than 9.5 million boxes, donating nearly 400 desks and more than a lakh of other recycled products to less privileged schools. Additionally, over 300 garden benches were donated to various housing corporations, parks and other public places in Mumbai. The partnership with Milkbasket is an extension of this responsible partnership.
India CSR I June 02, 2022