Sinclair partners with Batteries Plus to offer free battery recycling to residential consumers in April
BALTIMORE–(BUSINESS WIRE)–Sinclair Broadcast Group (Nasdaq: SBGI) announced today that the company has launched Sinclair Green: Battery Recyclinga promotional campaign that will run throughout April, in conjunction with Earth Month, encouraging its employees and viewers to recycle household batteries at a Batteries Plus store or through their local municipality.
As part of Sinclair Green, a company-wide sustainability initiative, Sinclair identifies and implements ways to reduce the organization’s impact on the environment, through specific activities at its operating sites, as well as to educate and engage the public on sustainable solutions that can be adopted. locally.
Each year, more than 3 billion batteries are thrown away in the United States.* Thanks to https://sbgi.net/vertviewers can access battery recycling information and find the nearest Batteries Plus store, where all types of household batteries, including disposable alkaline batteries, will be accepted and recycled free of charge during the month of April. Free recycling services available at over 700 Batteries Plus locations, limited to 5 pounds of household batteries for residential customers only.
As part of its efforts to reduce battery waste across the company, Sinclair is launching a program to institute company-wide battery recycling and test wider use of rechargeable batteries as an alternative to standard alkaline batteries, with the aim of reducing battery waste throughout the organization. .
“Within our company, technical operations at stations and production facilities are heavy users of batteries. Our goal is to reduce our company’s impact on the environment by reducing our use of batteries and providing employees with battery recycling methods, as well as educating communities on how they can do their part to reduce their impact on the planet. We are proud to partner with Batteries Plus, which will recycle household batteries for consumers free of charge during Earth Month, reducing the number of batteries that end up in landfills,” said Rob Weisbord, Chief Operating Officer. and President of Circulation at Sinclair.
“Sinclair Broadcast Group is a world-class media company, and we are truly grateful to be able to partner with a company that is as dedicated to recycling and sustainability as we are,” said Scott O’Farrell, Chief Commercial Officer of Batteries Plus. . “Batteries Plus is committed to protecting the environment and our mission is to recycle more than we sell, with our stores recycling approximately 53 million pounds of lead acid batteries each year. the partnership with Sinclair further reinforces our commitment to environmentally responsible practices and allows us to extend the reach of our recycling message, expanding our efforts to protect our environment through sustainable practices nationwide.
*Batteries Plus, 2022.
About Sinclair Broadcast Group
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of sports and local news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets, owns several national networks, including Tennis Channel and Stadium; and has television stations affiliated with all major broadcast networks. Sinclair’s content is distributed through multiple platforms, including live multi-channel video program distributors and digital and streaming platforms NewsON and STIRR. The Company regularly uses its website as a key source of information about the Company, which can be accessed at www.sbgi.net.
About Batteries Plus:
Batteries More, founded in 1988 and based in Hartland, WI, is a leading omnichannel retailer of batteries, specialty light bulbs, and telephone repair services for the direct-to-consumer and business channels. The retailer also offers programming, replacement and key cutting services. Through a nationwide network of stores, the company offers a differentiated value proposition of unmatched product selection, in-stock availability and customer service. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York. For more information, visit www.batteriesplus.com.
Sinclair Broadcast Group: Jessica Bellucci, Jessica@BellucciMedia.com
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Sinclair Broadcast Group Investor Contacts:
Steve Zenker, Vice President, Investor Relations
Billie-Jo McIntire, director