Havaianas, the Brazilian flip-flop brand, has pledged to collect and recycle 10% of total retail flip-flop sales across the Asia-Pacific region by 2030 as part of its ReCycle initiative.
Havaianas says the move is part of a larger strategic goal to achieve a more sustainable future. By 2030, all of the brand’s single-brand stores in Asia will have collection points, making it easier for customers to recycle flip flops.
Customers can recycle their old Havaianas by placing them in ReCycle bins placed in Havaianas stores. The shoes collected will be delivered to a local recycling partner to be converted into a new environmentally friendly product, such as rubber playground flooring for use in schools, sports facilities such as racing, or made into home and office accessories like mouse pads and a table. carpet.
“We believe in a world without conditions and in the power of renewal – we are only free when the world is free,” said Robert Esser, president of Alpargatas for Apac and China.
“Our ambitions extend beyond the planet, to people too, because nothing is more liberating than a colorful and comfortable environment where everyone can express their unique way of life.”
The ReCycle initiative was first launched in Australia last October and has since expanded to Singapore, the Philippines, Indonesia and Thailand. Taiwan and New Zealand will follow next year.
Havaianas also supports environmental causes, with 7% of net sales of its IPE and CI collections being donated to biodiversity conservation and restoration projects.
Earlier this year – despite Covid’s impact on cross-border travel – Havaianas’ parent company Alpargatas reaped the rewards of a three-year-old international expansion strategy, recording revenues of $739 million , an increase of 25.7% over 2020. In its home market, Brazil, net revenue increased 41.5% to $227 million.